02
Teardown·5 min read
The Commission Math Nobody Shows You
A line-item teardown of a $22 chicken sandwich on a third-party app. What's left is smaller than you think.
Jul 2026Read
Notes from the pass · Built by ownersEverything We Learn,
Everything We Learn,
You Get To Use.
The Pass is our open field notebook on organic traffic and direct orders. Playbooks, teardowns, and receipts from real partners. No gated PDFs, no email walls.
FeaturedPlaybook·8 min read
Own the Search, Not the App
The exact organic playbook we run for restaurants who want direct orders to outpace DoorDash within two quarters.
Jul 2026Read the playbook
01
The Lab
Fresh from the pass03
Field Notes·4 min read
Fix Your Google Business Profile in One Afternoon
The seven fields we edit first on every partner intake. Free, fast, and moves the needle before we touch a website.
Jun 2026Read
04
AI Search·6 min read
ChatGPT Is the New Yellow Pages
How AI search sends real orders now, and the two schema changes we make so it picks your menu over the aggregator.
Jun 2026Read
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